Journal · 13 notes · Company memory

Filed under d2c.

Every note is attached to a product, a scan, or a real operational pattern we watched play out in the field. We publish when we have something specific to say — never on a content calendar.

Latest note

Studio · Aug 4, 2026

14 min read

An Indian D2C marketing war-room whiteboard mapping 42 SKUs across Meta, Google Shopping, Instagram, and WhatsApp columns, with mostly red gaps.

The catalog-to-campaign gap: where Indian D2C leaks growth

Every mid-scale Indian D2C brand on Shopify runs marketing for 20% of its catalog. The other 80% sits invisible to Meta, Google, WhatsApp, and email — a hidden operational leak.

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